Amidst the breathtaking valleys and serene beauty of Kashmir, Ghulam Rasool Mir—fondly known as Lassa Mir—found his calling in the artistry that surrounded him. From a young age, he was deeply inspired by the skill of local craftsmen and the timeless traditions woven into every thread. After honing his craft through apprenticeship, he established Lassa Mir & Sons on Srinagar’s prestigious Residency Road, a space that soon became a beacon of Kashmiri textiles for visitors from across the world. His dedication went beyond commerce—he nurtured a community of artisans, sustaining families whose livelihoods were bound to the loom and needle. The showroom became not only a symbol of heritage but also of compassion, where craft, culture, and people flourished together. His legacy lives on, carried forward by generations, keeping alive both the art and the lives it touches.