STORIES | the Pledge
The Mirtex Promise
At MIRTEX, our pledge begins with respect—for the craft, for the artisan, and for the centuries of heritage that shape every creation. Our commitment ensures that heritage is not just remembered but celebrated, carried forward with integrity and care.
Authentic Methods
Following traditional and authentic techniques to keep the craft alive.
Sustainable Practices
Using natural fibers, organic dyes, and eco-friendly processes.
Fair Trade & Ethical Sourcing
Empowering artisans with fair wages and ethical working conditions.
Each piece that leaves our hands carries this promise: to honor the skills, patience, and dedication of the artisans who bring it to life. From ethically sourced materials to meticulous craftsmanship, we ensure that every fabric, weave, and pattern reflects authenticity, quality, and the enduring legacy of Indian and Kashmiri textile heritage. Our pledge is not just to create beautiful pieces, but to safeguard a living tradition and connect generations through the language of craft.
Actions
Defending the Legacy of Kashmiri Handicraft Textiles
Promoting Certification & GI Tagging
We advocate for Geographical Indication (GI) tags and authenticity certifications, ensuring that only genuine handmade products receive official recognition.
Fighting Fake Products in the Market
We work with authorities to identify and report counterfeit sellers, preventing mass-produced imitations from being sold as authentic handicrafts.
Encouraging Artisan Labeling & Branding
We help artisans and cooperatives create unique branding and labeling systems, so buyers can easily recognize and trust genuine handmade Indian textiles.
Consumer Awareness Campaigns
Through educational programs and digital awareness campaigns, we educate the consumers, enabling them to make informed purchases.
Strengthening Artisan Collectives
We support artisan cooperatives that set quality standards, verify authenticity, and collectively market genuine Indian handicrafts, reducing the impact of counterfeits.
Legal & Policy Advocacy
We collaborate with government bodies, trade organisations, and enforcement agencies to implement stricter regulations against counterfeit handicraft products in the market.
StorIES
Chapters of Elegance
The Founder
A Tale of Vision, Craft and Devotion
The Company
A Legacy Woven Through Generations
The Valley
Kashmir - The Land Of Pristine Beauty
The Crafts
The Poetry Of Skilled Hands
The Pledge
A Promise To Preserve And Respect
