GI Certified

Scarfs

Every authentic Kashmiri Pashmina Scarf is more than just a textile — it is a heritage. The Geographical Indication (GI) Certification is your assurance that the piece you own is crafted in Kashmir using traditional methods, from the finest fibres, by skilled artisans whose craft is recognised worldwide.

What is GI Certification?

The GI Certification is a prestigious recognition awarded to products that embody unique qualities or a reputation tied to their place of origin. In the case of Kashmiri Pashmina, it guarantees that the scarves is hand-spun and handwoven in Kashmir using only pure Pashmina wool from the rare Changthangi goats of Ladakh, and that it meets strict quality standards set by the Government of India. This certification assures you are owning a genuine, ethically sourced, and culturally significant masterpiece — never a machine-made imitation.

1. Pure Kashmir Pashmina

At the heart of every GI-certified scarf is pure, unblended Pashmina — one of the rarest and softest natural fibres in the world.

Sourced from the fine undercoat of the Changthangi goat, this wool is hand-collected in small quantities during the spring moulting season. Its unmatched softness, warmth, and lightness have made it a prized possession for centuries.

From fibre to finish, every stage is done by hand — spinning on traditional charkhas, weaving on wooden looms, and often, embellishing with intricate embroidery. This devotion to heritage ensures that each piece is not only luxurious but also one-of-a-kind.

What a GI Pashmina Scarf means?

Authentic Origin

Expertly handcrafted in the heart of Kashmir

Micron Thickness

Ultra-fine fibres under 16 microns

Handspun

Twisted into yarn by artisans

Handwoven

Loomed to retain natural beauty

2. Kani Craft

The essence of Kani scarves lies a centuries-old weaving tradition unique to Kashmir. Crafted on wooden looms using small wooden bobbins called kanis, each thread of coloured yarn is interlaced with meticulous precision to bring intricate patterns to life.

Guided by Talim — a traditional coded design script — artisans work patiently for months, sometimes years, to complete a single piece. The result is a fabric rich in paisleys, florals, and Mughal-inspired motifs, celebrated for its elegance and rarity. This devotion to heritage ensures that every Kani scarves is not just a garment, but a one-of-a-kind masterpiece of wearable art.

Each Kani scarf is a masterpiece of patience and precision, where skilled artisans weave fine threads into airy yet enduring tapestries. Once cherished by royalty, it remains a timeless heirloom of prestige and beauty.

What A GI Kani Scraf means?

Handwoven

Expertly made by hands

Traditional Talim

Guided by timeless coded patterns

Twill Weave

Distinct diagonal texture for elegance

Traditional Artisans

Carefully crafted by master weavers

3. Sozni Craft

Every Sozni-embroidered scarf carries within it a craft that is both intricate and timeless. Practised exclusively in Kashmir, Sozni embroidery is executed with the finest silk threads, worked entirely by hand to create patterns so intricate they appear woven into the fabric itself.

Each motif — from flowing paisleys to blooming florals — is stitched with microscopic precision, often taking months or even years to complete a single piece.

From selecting the pure Pashmina base to mapping the design and embroidering each stitch, every stage is carried out by master artisans whose skills have been passed down through generations. This commitment to detail and tradition ensures that every Sozni scarves is not just a luxurious accessory, but a rare masterpiece — light as air, yet carrying centuries of Kashmiri heritage in every thread.